Disc Dyeing .com
the definitive disc dyeing resource.
DiscDyeing.com is a multi-vendor marketplace for disc dyeing artists to sell their dyed discs to disc golfers. With 70 artists and growing, and many hundreds of beautifully dyed discs, their service was fantastic but their web presence was very slow and outdated. I designed a fast, clean, attractive, artwork focused website, connected them with a logo design service, and am currently building out new custom functionality for their marketplace.
behind the scenes
In addition to creating a fast, beautiful, modern, and responsive website with a robust search solution, I also needed to redesign their vendor product image submission process.
header and navigation
Honoring the business model I felt the foremost element on the page should be large images of various discs that serve as examples for the kind of products that disc golfers can purchase from these artists. Beneath the slideshow I featured the sites primary value propositions and an ad banner for a professional tour sponsorship. The new modern logo and a minimal menu completed the header.
categories and new products
I followed with the three primary product categories that customers will be interested in followed by a listing of the most recent products added to the marketplace. This constantly rotating content will help keep Google’s algorithm happy.
artist logos and featured artist
After a link to all the available dyed discs, I followed with a carousel of logos for some of the top selling disc dyeing artists. I followed that with a full screen featured artist section that had a carousel of some of their disc art styles, their logo and bio, and a link to their storefront.
sponsorship ad and add-ons
In the next section I highlighted a sponsorship with a touring disc golf professional that included a link to his own storefront on the site. That was followed by a small disc golf accessory listing that displayed randomized products from the category to help boost their sales.
categories, blog posts, and instagram
After a link to the accessories category I displayed a full list of the rest of the product categories. I followed that with the latest blog posts and their Instagram feed. Providing sections on the front page for these elements simultaneously advertised them to visitors and kept Google’s algorithm happy.
categories, blog posts, and instagram
After a link to the accessories category I displayed a full list of the rest of the product categories. I followed that with the latest blog posts and their Instagram feed. Providing sections on the front page for these elements simultaneously advertised them to visitors and kept Google’s algorithm happy.
call to action and footer
I ended the focus on first time visitors with the primary CTA in a larger bolder section before finishing with the footer. I then organized the footer with information and links to fulfill any other potential customer needs before they leave.
last words
When the redesign launched the response was overwhelmingly positive. DiscDyeing.com saw a massive increase in both traffic and sales. The customers, the vendors, and the staff were all thrilled with the new faster site and features.
Thanks to sponsorships, and the faster more functional site, they had their largest month in sales by a huge margin. I’m currently building out even more features and functionality for them that will bring their business model to the next level.